Generally you shouldn’t try and target the same keyword on multiple pages. In the past, too much duplicate/common content would see your whole site slammed. But these days any penalty is likely to be a little more granular (i.e. they’ll drop a page, not your entire site). Generally (although not always), it’s best to have some indexable text content on a page. Canonical links are important for ensuring Google indexes the correct version of a webpage.
Keyword research
The severity and time-intensiveness of the errors can also lead to higher prices. If you’re looking for fast turnaround times for an SEO audit, partner with a large agency. With their vast number of team members, they can audit your website in time, as well as implement the necessary changes. Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve SEO Anomaly partnered with several companies, however, that have hundreds of pages on their site.
- Now, for larger sites, manually checking all pages for such issues isn’t possible.
- Also, by having pages in your sitemap that shouldn’t be there, such as broken pages, you can confuse crawlers and affect your crawl budget (more on that next).
- Your pages are likely being scanned as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your site.
- Google search results come from its index, which is a database of hundreds of billions of webpages.
- They know the standards and how to meet them, which provides your business with an actionable report that complies with SEO best practices.
Website Speed, Performance & Security
After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting what questions appear in the PAA section.
This service saves your team time, especially if you’re unfamiliar with technical SEO. You could have the best content in the industry, but technical issues could still hold your rankings back. Your content needs proper organization on each page so readers AND search engines can understand it easily. Find out what’s holding your website back with Epiic’s SEO auditing services.
It’s essential to assess your requirements and compare features before choosing the right tool for your needs. Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor their site’s presence in Google search results. It provides insights into how Googlebot views your website and allows you to optimize for better visibility and indexing. Many businesses face hidden website problems that hurt their online success.
…this site audit highlighted an interesting example of where fixing missing alt text could make a difference to general optimization. Sorting out errors, and improving your meta titles and descriptions for most posts, pages, and categories is 100% worthwhile. Each page on your site should have a unique title and meta description. We’re going to have to run through all the problematic title tags found by Seobility and fix/rewrite them. If pages on your site are returning 404 errors, server (5xx) errors, or are timing out, they’ll show up in this report. But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore this… look a squirrel” buckets.
From site structure to crawling to site content, it analyses your site for detailed SEO related issues. Moz is a widely popular SEO tool among the SEO community and it offers a tool called Site Crawl which helps you with SEO site audits. Ahrefs is an excellent SEO toolkit which is used by a ton of bloggers and it offers a Site Audit tool that gives you an in-depth website analysis. As you can see above, currently it’s showing around 21 issues and the issues are listed on the basis of severity. As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has.
Check your backlinks and their value, see competitors’ backlinks and new & lost links. A high bounce rate or a generally poor experience causes your site to lose relevance for Google. It is very important that user experience complies with standards and aligns with search intent. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content. SEO is a colossal effort; the process does not end there once that initial effort is made.